30 Inspiring Examples of Perfume Websites
The world of perfume is quite big, there are lots of well known and respected brands on the market. But do they really care about their brand on the web? It’s not a secret that successful business nowadays is connected with the Internet. How should perfume website be designed to be successful and competitive?
There is no doubt that website design should reflect the brand or product features. Also it should pay attention to user friendly navigation and other essential information needed for clients.
Perfume Websites
In this showcase you will see 30 examples of perfume websites with short descriptions discussing how they stand out from the crowd and what techniques they use. I hope you’ll find some inspiring examples and these will help you with your future projects.
FendiItalian Fashion House Fendi perfume website with big product video presentation, navigation is very easy to understand. More feature which is differentiated from other perfume website is making FAN. I like the idea.
Less is more. Calvin Klein Fragrances website is a great example of minimalism in web design. Pure white background, clean fonts, modern drop-down menu with product previews create an elegant and comfortable feel about the brand.
Chanel uses ash white as the main color of the website. The website is totally bright color with a highlighted its ever green fragrance Channel No. 5 with a model which is looks like and definitely Brad Pit as I read the news Chanel set to unveil iconic Chanel No.5 campaign fronted by Brad Pitt, A statement from channel “It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”
House of Fragrance website also uses a big photo as a main design element. Main page showing image gallery and in this way they’re highlighting their new launched 2012 product – perfume. Also you can see useful drop-down menus on the top that help users to find a all products in section of perfumes with particulars information of each product created for and fragrance family. As well as within this useful drop-down menu section products all products fragrance details, complete and help to buyers buy according to their moods.
Cacharel fragrance shop uses a white pattern on the website similar to House of Fragrance to direct all the attention to products placed on a dark background videos. Simple but smart technique. Also at right side user able to share on facebook and tweet their products.
Lots of flash effects can really impress the average visitor. Dark colors, colorful with floating flowers previews of the products create contrast and highlight the products.
Burberry uses most impressive and modern navigated product gallery and on the sides of the website say everything. A bit confusing but still impressive. Complete website with online store.
Banderas collaborated with celebrated Spanish fragrance company Puig to release a series of fragrances for men and women, to international success. Mainly Antonio Banderas perfumes is probably known for seductive fragrances. This website shows that dark black is a big part of their brand. Highest quality products are fade to red and gold roll-over image create outstadning seductive looks. The main accent of the website is Antonio Banderas. The site relies on his personality to represent the product. Elegant, subtle and attractive.
A model with big large bottle, green a nature look color used as a background and a video presentation on the right side create a garden feel. Also using color for the products points user’s attention to the perfume.
Diesel brand is often labeled as provocative and sexy. This website just proves that.
Dark colors dominate in this website and create an elegant feel. A sexy Hollywood actress Megan Fox with handsome and good look model photos grab attention and present the product features.
Complete flash site, dark colors dominate in this website and create an elegant feel. 20 years of Angel! slogan attract to visitor and buyers their consistance, durability and brand recoginzation. photos grab attention and present the product slide show big image features.
Dolce & Gabbana use an unusual website structure which helps to create an outstanding look and product oriented web design. Dolce & Gabbana start their compaign brand The One with Matthew McConaughey.
The advertising campaign is fronted by French singer and actor Marc Lavoine who was signed up last year as the new face of the fragrance. The brand this time wants to explore a different brand of masculinity and a more casual mood. A very big image of the Marc Lavoine left side, and the right side top to bottom scroll images and videos of products is used on Cerruti 1881 website.
The simple colors used on Dana Classic Fragrances help to focus on their products, and adding features of online store more classy looks.
Another great example of red color usage in perfume website design. A room-like 3D effect on the background and floating perfumes look interesting and attractive.
The contrast used on this website helps to highlight the product which is presented in a close-up view.
The Clinique website looks like a traditional e-commerce website with lots of navigation menus and sometimes too much confusing information because of different type of site templates. Very minimalistic and simple layout.
One more nominal perfume website example. Beautiful pink color variations, “girlish” stuff and Christina Aguilera on the left side tell you everything about the sweet product.
The black website background helps to accentuate the colorful product and personality presentation. Simple top navigation is clear and easy to use.
The provocative and personality-based perfume website of David Beckham. Black minimalism example, Dark colors at top and bottom and middle area background image create an elegant and powerful look and feels sporty.
Black minimalism example. Dior uses simple and clear top navigation and expressive product browsing at the bottom manually.
The main picture says everything. Provocative and sexy, this is how fcuk grabs the attention of their clients, upside down slideshow create more attraction.
The Estée Lauder store looks like other common e-commerce websites. The only thing related to perfume is a big photo of a model and the product.
Glossy website name and navigation reveals that the product is related to a prominent personality and luxury.
Bulgari Fragrances website uses a big photo as a main design element. The model holds Bulgari perfume and in this way they’re highlighting their product – perfume. Also you can see useful drop-down menus on the left side that help users to find a desirable product.
Kate Moss Parfums website is product oriented and uses different colors to present different products. Kate Moss is next to the product and gives a personal touch to the perfume.
The Hugo Boss website stands out from other perfume website with unusual navigation. Silver passing to grey color background highlights white quadrangles where all the main website pages are located. Beautiful flash effects create fascination.
An attractive and typical eCommerce site. Biscuit (light brown) color variations create the feel of knowledge, power and integrity. This color is often associated with the stability, hearth, home, the outdoors, comfort, reliability, approachability and this website looks very graceful and endurance.
Another celebrity based website design. Subtle colors and elegant Celine Dion create an impressive and touching feeling with her first fragrance Signature fragrance.
Conclusion
To summarize everything posted here I must say that perfume websites are very varied in structure, colors usage, navigation type and more compared to other niche websites. One of the most common attributes of the perfume website is image usage as a main website element.
Most of the listed examples use celebrities and their fame to create a better product reputation. What do you think about the listed examples? What makes a perfume website successful? Please share your thoughts and opinions in the comments section below.
Brand Name Perfume — Blogs, Pictures, and more on Fragrance Selection 