Julia Roberts – Face of Lancome’s La Vie Est Belle

Julia Roberts – Face of Lancome’s La Vie Est Belle

The perfume smells so good, which is the only reason I agreed to it, joked Julia Roberts…

Lancome ambassadress Julia Roberts is the face of Lancome’s newest fragrance – and her first – titled La Vie Est Belle.

According to reports the fragrance – developed by Olivier Polge – has been three years in the making, and gone through 5000 variations to achieve the finished fragrance.

Julia said at launch of  ‘La Vie Est Belle‘, “The perfume smells so good, which is the only reason I agreed to it. I believe in smelling good, and as my husband said, ‘people will think this is what you smell like’… It is a small-town girl’s dream to be in a place like this. Thank you all for being part of it”.

Julia will be unveiled as the face of La Vie Est Belle August 13th on lancome.com, the fragrance will hit the shops in the fall.

Watch the making of Lancome’s La Vie Est Belle campaign here.

Julia Roberts – Face of Lancome's La Vie Est Belle

Julia Roberts – Face of Lancome's La Vie Est Belle

Julia Roberts – Face of Lancome's La Vie Est Belle

Julia Roberts – Face of Lancome's La Vie Est Belle

Julia Roberts – Face of Lancome's La Vie Est Belle

Julia Roberts – Face of Lancome's La Vie Est Belle

Julia Roberts – Face of Lancome's La Vie Est Belle

Julia Roberts – Face of Lancome's La Vie Est Belle

Julia Roberts – Face of Lancome's La Vie Est Belle Fragrance Notes

Julia Roberts – Face of Lancome’s La Vie Est Belle Fragrance Notes

read more fragrance news and articles at : http://www.dotcrush.com/perfume/

Avril Lavigne Wild Rose Fragrance

Avril Lavigne Wild Rose Fragrance

A light-hearted fusion of sun-kissed yellow fruits, dewy florals and sweet woody notes…

Avril Lavigne’s third fragrance – Wild Rose– is a light-hearted fusion of sun-kissed yellow fruits, dewy florals and sweet woody notes that embody a vibrant and feminine spirit.

“Wild Rose is about being a free spirit,” says Canadian singer Avril.

The fragrance captures both Avril’s edgy feminine style and playful personality and features notes of mandarin, pink grapefruit, plum, orange blossom, frangipani, blue orchid, musk, sandalwood and crème brulée.

Wild Rose follows Black Star and Forbidden Rose. The collection includes Eau De Parfum, Body Lotion 50ml, Deodorant Spray 150 ml and Deodorant Vaporisateur 75ml.

Avril Lavigne Wild Rose Fragrance

Avril Lavigne Wild Rose Fragrance

Avril Lavigne Wild Rose Fragrance

Avril Lavigne Wild Rose Fragrance

Avril Lavigne Wild Rose Fragrance

Avril Lavigne Wild Rose Fragrance

Avril Lavigne Wild Rose Fragrance

Avril Lavigne Wild Rose Fragrance

Celine Dion Sensational Fragrance

Celine Dion Sensational Fragrance

Every woman has the power to be sensational, says Celine…

Celine Dion has launched her latest fragrance, Sensational Story.

Sensational is described as “multi-dimensional and sparkling” capturing “the essence of a star”.

Sensational is a captivating, fresh and vibrant fragrance featuring notes of crisp apple, icy pear, freesia, jasmine, rose and amber that build a bold, dazzling scent. The Celine Dion Sensational collection is available now.

Celine Dion Sensational Fragrance

Celine Dion Sensational Fragrance

Celine Dion Sensational Fragrance

Celine Dion Sensational Fragrance

Celine Dion Sensational Fragrance

Celine Dion Sensational Fragrance

Celine Dion Sensational Fragrance

Celine Dion Sensational FragranceCeline Dion Sensational Fragrance

read more fragrance news and articles at : http://www.dotcrush.com/perfume/

Deci Dela Perfume by Nina Ricci

Deci Dela Perfume by Nina Ricci

Known as the “fragrance of the five senses”, Deci Dela perfume is a highly desirable fragrance that is rarely forgotten by those that are entrapped by it.  Clearly, this parfum is meant to be different, especially from its sister fragrances.  Let’s find out more about this original offering within the Nina Ricci collection:

Feeling

Created by perfumer Jean Guichard in 1994, Deci Dela has been described as a unique smell for a Nina Ricci perfume.  To live up to its tag-line, a scent of this nature must be able to come at you from all angles, and this Nina Ricci Deci Dela perfume delivers a multi-layered experience.  A fruity, floral blast ascends at first, as the apricot, peach and raspberries hit your nose – it can be easy to transport mentally to a far away orchard full of fresh fruit and warm breezes.  But, this perfume is unconventional.  Its red currant hints are probably the most special of all, as they are the ones you cannot seem to forget. Ultimately, the smell transforms into a combination of mossy & woody aromas, as well as the always exciting patchouli (a smell from the Asian mint family of scents).  It is these more full elements that give this perfume its uniquely memorable complexity.

Ingredients

Primary – Red Currant Top – Apricot, Raspberries, Peach, Boronia, Osmanthus Mid – Hazelnut, Sugar Pea, Centifolia Rose, Jasmine, Freesia Base – Patchouli, Sandalwood, Balsam, Aloe, Vanilla, Cypress

Bottle Design

Never to be forgotten, the bottle designs from the House of Nina Ricci always play a major role in the experience of a fragrance.  The bottle for Deci Dela truly does add to what this perfume is meant to be.  Odd, unique, artistic, multifaceted, and unpredictable – this bottle really does echo what’s inside.  The cap takes on a shiny gold look with an oddly shaped, yet functional, handle.  Its bright pink base features a windy golden lined design that includes the “Deci Dela” and “Nina Ricci” words in cursive writing.  This bottle can best be described as a post-modern work of art.

Campaign

If the bottle and fragrance itself do not strike you as unique enough, then the advert for Deci Dela will surely hit the right chord.  In the Deci Dela commercial, the viewer experiences an odd world of a seemingly strange circus – Cirque Du Soleil it is not, but it is definitely something worth watching.

Nina Ricci Deci Dela perfume adds a dimension to their fragrance portfolio that is by far the most complex of any of their perfumes, and yet serves as distinctly attractive.  To experience this scent is to experience something that cannot be absorbed in a simple fashion – you must take in every layer and appreciate it for what it is.  I hope you give this fragrance a try, and see if it is the kind of original scent that suits you or someone you know.

Deci Dela Perfume by Nina Ricci

Deci Dela Perfume by Nina Ricci

Deci Dela Perfume by Nina Ricci

read more fragrance news and articles at : http://www.dotcrush.com/perfume/

Top-20 Best-selling Fragrances for women in the USA (2011)

Top-20  Best-selling Fragrances for women in the USA (2011)

By popular demand, after the Top-20  Best-selling Fragrances for women in France for 2011, which many readers  mailed me to say was an eye-opener, I decided to post what the popular choices  (based on bulk of sales) during the year 2011 in the American market are. A sort  of two-faces-of Janus project, if you wish.

 

I had prefaced my French post  by saying that people with an interest in perfumes imagine the French to be  wildly sophisticated when it comes to fragrances; perhaps it comes with the  territory, having so many options, though to be honest the US market is by far  more populated. And yet, it’s more of a form of branding, a subject on which the  French have excelled while Americans have languished. As one of my friends in  marketing says “USA branded itself as star& stripes, hamburgers, NBA,  Hollywood and big-tit tanned blondes from California”. Not exactly premium,  you’d argue. And yet, this is exactly why we love to dump down on  American culture, even Americans themselves. The USA as an uber-democratic,  nascent nation decidedly branded itself as catering to the mass, with  their Walmarts and their Costcos and For All Humanity jeans, in constrast to the  largely still medieval-farmer/bourgeois mentality of the French with their small  boutiques. Both societies have their elites, socio-economic as well as  intellectual, but whereas one of them is proud of it, the other is  self-effacing, almost embarassed to see it mentioned. See where I’m  getting?

Robert Redford & Jane Fonda in Barefoor in the Park (1967) via Mary Lou Cinnamon

Robert Redford & Jane Fonda in Barefoor in the Park (1967) via Mary Lou Cinnamon

 

The Americans also routinely receive flack  from perfumefreaks because they’re supposed to like “clean” perfumes, i.e.  shampoo & laundry detergent smelling stuff we turn our noses on. (I assure  you that that is better than smelling the bad breath of a typical  Gitannes-smoking French, but that’s fodder for another discussion). And yet, I  can’t erase from my mind Sarah Jessica Parker’s comment, while explaining her  layering technique of perfumes and how she envisioned her first perfume in her  own name, Lovely. It was in Chandler Burr’s The Perfect Scent,  where Parker revealed that she loved the smell of body odor, strong sweet musk,  and general all-around dirtiness and concluded that “Americans, we love our body  odour”; she was already brainstorming for her “B.O scent for everywoman” (which  turned out to be the quirky Covet).

 

 

To revert to perfumes in the  real market perspective, as my reader Victoria commented: “I still think this [French] list is a bit fancier than the top 20 American scents would be. I’d  imagine that list would be filled with Britney Spears, JLo, Pink Sugar, and  other generic fragrances.” But as Mals from Muse in Wooden Shoes says “Chances  are, these are the things that your college roommate, your bank teller, your  Aunt Becky, and the cashier at your grocery store are wearing, and they don’t  smell so bad…”

So come with me, dear readers, to see which 20 perfumes  really make America tilt (in no particular order). And if you want to  contrast it with what happened an only two short years ago, check this 2009 fragrance best-sellers (US and France) list out.

Chanel Coco Mademoiselle (this tops the list, predictably as it was the US  Chanel headquarters who insisted on its creation and is topping the list for  some years now)

Burberry Body Calvin Klein Euphoria Chanel No.5 Chanel Chance Chanel Chance Eau Fraiche Christian  Dior J’Adore Clinique Aromatics Elixir Clinique Happy D&G Light  Blue Donna Karan Cashmere Mist Estee Lauder Beautiful Estee Lauder Knowing Estee Lauder Sensuous  Nude Estee Lauder Pleasures Fendi Fan di Fendi Justin Bieber Someday Prada Candy Taylor Swift Wonderstruck Thierry Mugler Angel

thanks to Laure Philips  for info

Britney Spears launches new Cosmic Radiance fragrance

Britney Spears launches new Cosmic Radiance fragrance

A year ago, Britney launches Cosmic Radiance, her 10th fragrance, worldwide from August 2011…

Cosmic Radiance, the 10th fragrance from singer Britney Spears, will be available to buy worldwide from August 2011.

The latest scent is described as a mixture of citrus, amber, sandalwood and vanilla, and will be sold under license by Elizabeth Arden.

The singer, who has also just released her latest single ‘I Wanna Go’ from her recent ‘Femme Fatale’ album, talked about her new fragrance in a statement.

“I believe that all women can create their own world where they shine the brightest,” said Britney.

“It’s all about having the power and confidence to be yourself. When I wear my new scent, Cosmic Radiance, I feel beautiful, empowered and sexy.”

Karen Huntoon vice President of Elizabeth Arden said: “Britney is one of the most successful celebrities in the world of fragrances”, adding “She sought to develop a fragrance with energy and power. Cosmic Radiance makes a perfect connection with his album, Femme Fatale, inspired by the power, strength and confidence of a woman.”

Britney has released 10 fragrances in total, beginning in 2004 with Curious.

Cosmic Radiance by Britney Spears will be available to buy worldwide from August 2011 with prices starting at around $39.50.

Britney Spears launches new Cosmic Radiance fragrance

Britney Spears launches new Cosmic Radiance fragrance

Britney Spears launches new Cosmic Radiance fragrance

Britney Spears launches new Cosmic Radiance fragrance

Britney Spears launches new Cosmic Radiance fragrance

Britney Spears launches new Cosmic Radiance fragrance

Britney Spears launches new Cosmic Radiance fragrance

Britney Spears launches new Cosmic Radiance fragrance

Britney Spears launches new Cosmic Radiance fragrance

read more fragrance news and articles at : http://www.dotcrush.com/perfume/

Nine West Love Fury Collection

Nine West Love Fury Collection

Nine West launch New Love Fury Collection including fragrance and high-heeled platform pump…

After more than 30 years as THE go-to for fashion footwear, Nine West took its first steps into the fragrance world on Valentine’s Day this year with the launch of its debut fragrance, Love Fury.

Described as “contagious, mysterious and intoxicating” the seductive elixir features notes of fresh fruits warm woods and addictive amber.

“Love Fury is for the woman who loves the privileges of being a woman — from wearing high-heeled pumps to using fragrance’s power to seduce,” Jean Madar, the chairman and chief executive officer of Inter Parfums Inc said.

“The Love Fury woman is sexy and passionate, but above all, once noticed, she is not easily forgotten.”

The scent is available in 100ml ($55), 50 ml ($45) sizes, plus a 10ml ($18) travel size rollerball, and is presented in a beveled-edged glass bottle topped with a black stiletto heel styled cap. The Love Fury collection also includes an exclusive pair of high-heeled pointy-toe pumps ($89) with a 4.5″ heel and 3/4″ platform. The pump is available in a choice of 4 colours – black satin, patent, nude, blue and coral.

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai.

 

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai

 

 

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai

 

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai

 

Checkout the Nine West Spring/Summer 2012 collection below, showcased in a special event held in Shanghai

 

read more fragrance news and articles at : http://www.dotcrush.com/perfume/

 

2009 fragrance best-sellers (US and France)

2009 fragrance best-sellers (US and France)

If it smells good and enough people like it and buy it all the time, , constantly, it becomes a classic

It’s in those terms that Rochelle Bloom, president of the Fragrance Foundation, the educational non-profit center devoted to fine fragrance, explains the fact that 7 out of the 10 top sellers in the US have remained the same in the last 10 years. The notiong of “modern classic”, thus defined. The only thing remaining to be clarified is what smells “good”.
Apparently Forbes reports several interesting tidbits, one of which is that perfume companies are not playing their distribution channels smartly: Mary J.Blige’s new fragrance is sold through the Home Shopping Network, so buyers buy before even sniffing! And they do let on about what makes for the popularity stakes: “According to the NPD Group, a market research company that tracks fragrance sales, the top five best-selling prestige fragrance brands sold in U.S. department stores in 2009 were:
1. Chanel’s Coco Mademoiselle (2001)
2. Giorgio Armani’s Acqua Di Gio Pour Homme (1997)
3. Estee Lauder’s Beautiful (1985)
4. Dolce and Gabbana’s Light Blue (2001)
5. Chanel’s Chanel No. 5 (1921)”
White Diamonds by Elizabeth Taylor is a firm favourite in the top-10 of mass appeal, ever since its launch in 1991.
Ancilary products are another way of adding cachet & sales to the scented routine. Nourish your skin with skin care lotion and add Sarah Jessica Parker perfume for extra results.That would be one example of toping up the experience, wouldn’t it.
In contrast the Top 10 Best Selling Fragrances in France according to popular L’Internaute are:
1. Angel by Thierry Mugler
2. Lolita Lempicka by Lolita Lempicka
3. Flower by Kenzo
4. Allure by Chanel
5. Coco Mademoiselle by Chanel
6. J’Adore by Dior
7. No.5 by Chanel
8. Shalimar by Guerlain
9. Dior Addict
10. Samsara by Guerlain
read more fragrance news and articles at : http://www.dotcrush.com/perfume/

Lady Gaga sells 6 million bottles of Fame fragrance in one week

Fame fragrance sales are the second fastest after classic scent Coco Chanel… Lady GaGa has reportedly sold 6 million bottles of her new fragrance ‘Fame’ in one week.

The ‘Born This Way’ singer took to Twitter to share the good news with her little monsters yesterday. “The reaction to FAME has been overwhelming,” she tweeted.
“6 million bottles in 1 week makes it the 2nd fastest selling fragrance after Coco Chanel.”
The unique perfume claims to be the “world’s first black eau de parfum”, which becomes invisible once airborne.












read more fragrance news and articles at : http://www.dotcrush.com/perfume/




Oriflame Announces Partnership With Actress Demi Moore

Demi is the embodiment of a strong successful woman that others can aspire to and be inspired by, says Oriflame…

Swedish beauty brand Oriflame celebrates its’ 45th anniversary this year and is marking the occasion by partnering with Hollywood actress Demi Moore.

“We are happy to announce our collaboration with Hollywood star Demi Moore! Her undeniable beauty has made her an inspiration for women today. She is the embodiment of a strong successful woman that others can aspire to and be inspired by; the perfect fit for Oriflame” the beauty brand said in a statement.

The collaboration titled More by Demi will see a new collection of luxury cosmetics, jewelry and perfume, and will be available from October.

read more fragrance news and articles at : http://www.dotcrush.com/perfume/